Crvena Zvezda Football Club
With a view to promote its brand in the foreign market, Gazprom became in 2010 the general sponsor of the Crvena Zvezda (Red Star) football club from Serbia. The sponsorship package includes advertisement of Gazprom neft's brand by placing its logo on sports uniforms and within the Crvena Zvezda stadium premises as well as other types of marketing cooperation. The sponsorship support also stipulates building up reserves to finance the club's youth team.
Photo by Crvena Zvezda football club
Being Serbia's national brand, Crvena Zvezda is a football club with a wealth of history. Since its establishment in 1945, Crvena Zvezda has won the Serbian Championship 25 times and the National Cup 23 times. Among the club's European trophies are the Mitropa Cup and the Danube Cup. In 1991 Crvena Zvezda won two most prominent trophies: the Champions Cup and the Intercontinental Cup. The Crvena Zvezda fan club numbers 4 million Balkan citizens from all social groups.
Andrija Kaludjerovic, forward of Crvena Zvezda football club. Photo by Crvena Zvezda football club
Gazprom chose the Serbian football club for a good reason. In 2009 Gazprom entered the foreign market of oil refining for the first time ever – its subsidiary company Gazprom neft acquired a 51 per cent stake in the Serbian oil company NIS, thus becoming a major investor of Serbia.
NIS is among the largest Central European companies – it owns two refining plants with the aggregate annual capacity of 7.3 million tons as well as a liquefied petroleum gas plant. NIS produces around 1.5 million tons of oil equivalent per year and operates in Serbia, Angola, Bosnia and Herzegovina. The company possesses 480 filling stations and a network of oil tank farms in Serbia. NIS is the leading national supplier of refined products.