Gazprom is Russia’s most expensive brand
The Gazprom brand is on top of the Best Russian Brands 2013 ranking published by the Interbrand agency, a global leader in creating and managing brand value. According to the agency, the Gazprom brand value is RUB 1.261 trillion which accounts for almost half the price of all Russian brands within the ranking.
Gazprom puts a lot of effort into developing its brand. Taking into account the diversity of businesses, the Company pursues the policy of clear structuring of the brand architecture, pays special attention to developing internal and external communications, actively supports social and cultural projects both in Russia and abroad.