Workshop for PR experts from Gazprom’s subsidiaries held
On March 22–27 Kazan hosted a workshop for heads of public relations (PR) services from Gazprom’s subsidiary companies and organizations.
The workshop is themed “Internet Technologies in PR Services of Gazprom Group”.
The workshop was mostly dedicated to the practice of arranging and holding target-oriented PR campaigns, anti-crisis communications for the benefit of Gazprom and information support for Gazprom’s projects in the Internet.
During the Internet training courses and brainstorming meetings an informal environment was maintained that encouraged debates among the participants.
The workshop resulted in summing up the training results and choosing the best solutions to the tasks dealt with by competing groups.
The competent jury announced the Pobeda (“Victory”) group as the training winner for the Internet communications planned and arranged on the occasion of the 65th Anniversary of the Victory in the Great Patriotic War. The group was headed by Elena Kreknina, PR Adviser to the Director General of Kuzbassregiongaz.
Since October 2002 the Information Policy Department has been arranging regular workshops for heads and experts from PR services of Gazprom’s subsidiary companies and organizations within the framework of the activities aimed at pursuing a common PR policy by Gazprom’s subsidiaries to shape a positive image of the Company in Russian regions.